Job Description

Job Summary:

Fusion Healthcare Staffing is seeking a Digital Marketing Lead to lead recruitment marketing initiatives with an emphasis on digital channels. This role is ideal for an experienced digital marketer with a blend of strategic, data, and creative skills, who has prior hands-on experience using Salesforce Marketing Cloud to drive lead generation and/or customer acquisition.

Duties/Responsibilities:

• Lead digital marketing strategies, campaigns, and tactics across multiple channels, including email, web, social, and more
• Own the strategy, configuration, execution, and measurement of campaigns and journeys leveraging Salesforce Marketing Cloud
• Support the development of compelling marketing content across digital channels, in collaboration with recruiting and sales teams across the business
• Monitor and analyze digital marketing KPIs and campaign analytics, developing executive reporting and insights that can be used to fuel growth
• Other duties as assigned by Fusion HCS leadership

Required Skills/Abilities/Attributes:

• Demonstrated success leveraging Salesforce Marketing Cloud to drive automated marketing campaigns and journeys that produce measurable ROI and business growth
• Excellent verbal and written communication skills, with the ability to do light copywriting for digital channels as needed
• Strong data analysis skills, including Excel
• Exposure to and/or working knowledge of SEO, web analytics (Google Analytics), and content strategy principles preferred

Education and Experience:

• Bachelor's degree in marketing or related discipline preferred
• 5+ years of experience in multi-channel digital marketing
• 3+ years of experience with Salesforce Marketing Cloud, with hands-on experience configuring lead generation/customer acquisition campaigns and journeys
• One or more active Salesforce Marketing Cloud certification(s) is preferred (must have experience with Marketing Cloud)
• Experience with leading multi-channel campaigns across email, web, and social channels
• Experience with deploying marketing strategies across the full-lifecycle customer experience

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer

Benefits

• Generous paid time off
• 401k with company match
• Excellent health benefits

Individuals seeking employment at Fusion HCS are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy status, parent or caregiver status, ancestry, political affiliation, veteran and/or military status, physical or mental disability, or any other status protected by federal or state law.

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